Below you'll find a list of all posts that have been categorized as “Social Media”
If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts. While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become …
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of …
We all know that images are compelling. The growth of visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and …
Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users, Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape. First, the statistics LinkedIn has 330+ million members. That’s a potential of 330+ million authors and the same number of potential readers. Not even the …
IMAGE: Getty Images Whether you’re hiring a social media manager, trying to learn how to leverage international social networks, or finally starting to unravel why your Facebook page isn’t as active as it should be, one thing’s certain: Someone always has advice on how to use social media. It seems like there are more quips, pieces of advice, and warnings …
When Google+ was launched there were mixed reactions. The responses ranged from people with social media fatigue who thought “not another social network! “. There were also those curious personalities who said “I wonder if Google will offer a true competitor for Facebook?” As Google watched the rapid rise of Facebook, Twitter and the social web, it realised that it …
A blogger needs to develop the skills of a drug dealer, a teacher and a chef . The drug dealers make their product so good that after giving away their first free sample, their customers come back with the cash. They are savvy businessman, they know that if they give away something for free that they will develop loyal customers. …
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …
