Below you'll find a list of all posts that have been categorized as “Digital Marketing”
When my digital media students are sitting, waiting for class to start and staring at their phones, they are not checking Facebook. They’re not checking Instagram, or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a …
No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still …
First, let’s get one thing straight. Yоu dоn’t nееd tо bе а grарhіс dеsіgnеr tо сrеаtе grеаt іmаgеs fоr sосіаl mеdіа. Еvеn іf уоu dоn’t hаvе а сrеаtіvе bоnе іn уоur bоdу уоu саn mаkе grеаt іmаgеs, аnd уоu саn dо іt аll іn а frасtіоn оf thе tіmе thаt аn ехреrt mіght tаkе. Тhе sесrеt lіеs іn thе tооls …
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t …
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping …
Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as a large component of their advertising, as it uses a limited budgets. In a world of digital marketing, social media …
Which is only to say, even a good social media strategy starts with content. But with Americans consuming more content than ever, and impending downward trends like Content Shock, it’s getting harder and harder to ensure your content is being seen by the people that matter most — your target audiences! To continue to gain exposure and rise above the …
As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …
Group of teenagers using mobile phones (Getty Images) An unfiltered look at colleges through filtered Instagram photos When Jackson Barnett, 19, began applying to colleges, he realized he was going to have a problem. Not only was it difficult for the son of two high school teachers to afford applying to many colleges, but the Alabama teen didn’t have the …
‘He’s been taken in for questioning by the police.’ Woh! This was the outcome of a comment on Facebook that had been posted less than 24 hours before. A straightforward Facebook update generated a string of friendly banter — until one, very nasty comment. It was violent and sexually explicit. The person monitoring the page immediately took a screenshot then …
