As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …
How High School Students Use Instagram to Help Pick a College
Group of teenagers using mobile phones (Getty Images) An unfiltered look at colleges through filtered Instagram photos When Jackson Barnett, 19, began applying to colleges, he realized he was going to have a problem. Not only was it difficult for the son of two high school teachers to afford applying to many colleges, but the Alabama teen didn’t have the …
How to Use Instagram to Expand Business Reach
Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users, Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to …