If You Were Twitter, What Would You Do?

mydigibrand Social Media, Social Media Marketing, twitter Leave a Comment

Here are the key issues you’re facing: The market’s looking for user growth where there just isn’t any – Twitter’s barely seen any growth in its US audience for the past six quarters (even a slight decline in the latest numbers), while its international user base has only grown by 40m in the last seven quarters going back to Q2 …

How to Build Up Your Influence on Social Media

mydigibrand Online Branding, online marketing, Social Media, Social Media Marketing Leave a Comment

By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and attention from others, but its main commodity is content. Exchanging content, therefore, is the way to attain social currency, andthat …

So long social media: the kids are opting out of the online public square

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When my digital media students are sitting, waiting for class to start and staring at their phones, they are not checking Facebook. They’re not checking Instagram, or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a …

The Risks Associated with Social Media Marketing

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No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still …

The Women of Social Media: 12 Gurus to Follow on Twitter

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Looking to launch your career in social media, or want to keep up on the best marketing practices for your own company? We know the best way to get inspiration is to head straight to the source, so we’ve pulled together a list of 12 smart, savvy social media women you should be following on Twitter. Take a look, then …

4 Awesome Tools For Creating Amazing Social Media Images

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First, let’s get one thing straight. Yоu dоn’t nееd tо bе а grарhіс dеsіgnеr tо сrеаtе grеаt іmаgеs fоr sосіаl mеdіа. Еvеn іf уоu dоn’t hаvе а сrеаtіvе bоnе іn уоur bоdу уоu саn mаkе grеаt іmаgеs, аnd уоu саn dо іt аll іn а frасtіоn оf thе tіmе thаt аn ехреrt mіght tаkе. Тhе sесrеt lіеs іn thе tооls …

SOCIAL MEDIA – DOES IT REALLY WORK?

mydigibrand Business Tips, Social Media, Social Media Marketing Leave a Comment

As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every business should be using social media, with a presence on Facebook, Twitter and LinkedIn as …

MyDigiBrand’s Small Business Social Media Objectives

mydigibrand Business Tips, Digital Marketing, engagement, Facebook, instagram, Marketing, Online Brand, Online Branding, online marketing, Social Media, Social Media Marketing Leave a Comment

As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …

The 6 Critical Types of Social Media Comments You Must Plan For

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‘He’s been taken in for questioning by the police.’ Woh! This was the outcome of a comment on Facebook that had been posted less than 24 hours before. A straightforward Facebook update generated a string of friendly banter — until one, very nasty comment. It was violent and sexually explicit. The person monitoring the page immediately took a screenshot then …

What is the State of Content Marketing for 2015?

mydigibrand Content Marketing, Digital Marketing, Social Media Leave a Comment

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing …