Below you'll find a list of all posts that have been tagged as “social media”
IMAGE: Getty Images Whether you’re hiring a social media manager, trying to learn how to leverage international social networks, or finally starting to unravel why your Facebook page isn’t as active as it should be, one thing’s certain: Someone always has advice on how to use social media. It seems like there are more quips, pieces of advice, and warnings …
Imagine social media is a bookstore and your brand one of a hundred books sitting on a shelf, waiting to attract passing browsers. Only that’s just it- you can’t afford to wait. Just like books, every brand has its own story to tell and engaging customers in your brand story is one of the most powerful things you can do. Social …
When Google+ was launched there were mixed reactions. The responses ranged from people with social media fatigue who thought “not another social network! “. There were also those curious personalities who said “I wonder if Google will offer a true competitor for Facebook?” As Google watched the rapid rise of Facebook, Twitter and the social web, it realised that it …
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …
Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …
It should be your prime objective to make your customers look awesome on social media. If you succeed in doing this, your customers will reward you richly. There’s no denying that your customers are all-important and they hold the keys to making your company more successful. It is assumed that your customers already understand your brand’s value and popularity. Your …
LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users. From day one it was set up for the express purpose of providing an easy to use portal to exchange …
Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while …
Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that …
With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these “secret sauce” formulas for better social media marketing. Social Media as a Research Tool Use social media as your research …
