How to Build Up Your Influence on Social Media

mydigibrand Online Branding, online marketing, Social Media, Social Media Marketing Leave a Comment

By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and¬†attention from others, but its main commodity is content. Exchanging content, therefore, is the way to attain social currency, andthat …

What are the Benefits of Social Media Marketing?

mydigibrand Digital Marketing, Social Media Leave a Comment

Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while …