15 WordPress Plugins No Content Marketer Should Live Without

mydigibrand Email Marketing, Marketing, Social Media, Social Media Marketing, WordPress 2 Comments

When it comes to websites, you’ll agree with me that WordPress is one of the most popular choices for content marketers and bloggers like us. I use it and many of the most successful marketers, bloggers, and business owners I know use it, too. In fact, the usage statistics for WordPress might surprise you. They certainly surprised me. Here’s an …

If You Were Twitter, What Would You Do?

mydigibrand Social Media, Social Media Marketing, twitter Leave a Comment

Here are the key issues you’re facing: The market’s looking for user growth where there just isn’t any – Twitter’s barely seen any growth in its US audience for the past six quarters (even a slight decline in the latest numbers), while its international user base has only grown by 40m in the last seven quarters going back to Q2 …

So long social media: the kids are opting out of the online public square

mydigibrand Digital Marketing, Social Media, Social Media Marketing Leave a Comment

When my digital media students are sitting, waiting for class to start and staring at their phones, they are not checking Facebook. They’re not checking Instagram, or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a …

Does WordPress Email Marketing Actually Work? Putting it to the Test

mydigibrand Email Marketing, online marketing, WordPress Leave a Comment

Platforms come and go, sure. But one thing that’s stayed in use since the early Internet days is email. Email is here to stay and its continued relevance has allowed many businesses to use it for marketing purposes. The question is, however, does email marketing actually work? How many sites have you visited recently that have asked for your email address? A …

The Risks Associated with Social Media Marketing

mydigibrand Digital Marketing, Social Media, Social Media Marketing Leave a Comment

No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still …

SOCIAL MEDIA – DOES IT REALLY WORK?

mydigibrand Business Tips, Social Media, Social Media Marketing Leave a Comment

As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every business should be using social media, with a presence on Facebook, Twitter and LinkedIn as …

The 6 Critical Types of Social Media Comments You Must Plan For

mydigibrand Digital Marketing, Social Media Leave a Comment

‘He’s been taken in for questioning by the police.’ Woh! This was the outcome of a comment on Facebook that had been posted less than 24 hours before. A straightforward Facebook update generated a string of friendly banter — until one, very nasty comment. It was violent and sexually explicit. The person monitoring the page immediately took a screenshot then …

Your Social Media Success Toolkit: 10 Must-Have Resources

mydigibrand Digital Marketing, Facebook, Social Media, twitter, YouTube Leave a Comment

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s …

11 Words to Avoid Using On Social Media and What to Say Instead

Jerry Roxas Business Tips, Content Marketing, Digital Marketing, Social Media Leave a Comment

oming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. 1. Groundbreaking  Unless you invented the smartphone or something …

The 5 Keys to Building a Social Media Strategy for Your Personal Brand

mydigibrand Digital Marketing, Marketing, Online Brand, Online Branding, Personal Branding, Social Media Leave a Comment

Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …