Below you'll find a list of all posts that have been categorized as “Online Branding”
By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and attention from others, but its main commodity is content. Exchanging content, therefore, is the way to attain social currency, andthat …
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t …
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping …
Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as a large component of their advertising, as it uses a limited budgets. In a world of digital marketing, social media …
Which is only to say, even a good social media strategy starts with content. But with Americans consuming more content than ever, and impending downward trends like Content Shock, it’s getting harder and harder to ensure your content is being seen by the people that matter most — your target audiences! To continue to gain exposure and rise above the …
As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …
When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape. First, the statistics LinkedIn has 330+ million members. That’s a potential of 330+ million authors and the same number of potential readers. Not even the …
IMAGE: Getty Images Whether you’re hiring a social media manager, trying to learn how to leverage international social networks, or finally starting to unravel why your Facebook page isn’t as active as it should be, one thing’s certain: Someone always has advice on how to use social media. It seems like there are more quips, pieces of advice, and warnings …
