Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t …
How to Create, Market and Manage Your Digital Brand
Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping …
The 5 Keys to Building a Social Media Strategy for Your Personal Brand
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
Go On, Tell Us a Story
Imagine social media is a bookstore and your brand one of a hundred books sitting on a shelf, waiting to attract passing browsers. Only that’s just it- you can’t afford to wait. Just like books, every brand has its own story to tell and engaging customers in your brand story is one of the most powerful things you can do. Social …
Having a Website is like Owning a House
In its most basic sense, a website is a presence on the Internet that people can visit and view. Through an Internet browser, people can go to your designated URL (Uniform Resource Locator) and view data that you want to share with the world, such as information, pictures and videos. More complex websites can perform additional functions, such as selling …
How to Integrate Email and Social Media to Increase Engagement
Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …