Does WordPress Email Marketing Actually Work? Putting it to the Test

mydigibrand Email Marketing, online marketing, WordPress Leave a Comment

Platforms come and go, sure. But one thing that’s stayed in use since the early Internet days is email. Email is here to stay and its continued relevance has allowed many businesses to use it for marketing purposes. The question is, however, does email marketing actually work? How many sites have you visited recently that have asked for your email address? A …

5 Quick and Easy Ways to Use Social Media to Build Your Email List

mydigibrand Content Marketing, Email Marketing, Social Media Leave a Comment

Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …

How to Integrate Email and Social Media to Increase Engagement

mydigibrand Digital Marketing, Email Marketing, Social Media Leave a Comment

Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …