Below you'll find a list of all posts that have been categorized as “Content Marketing”
Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, in life – there’s a catch. And it isn’t …
Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as a large component of their advertising, as it uses a limited budgets. In a world of digital marketing, social media …
Which is only to say, even a good social media strategy starts with content. But with Americans consuming more content than ever, and impending downward trends like Content Shock, it’s getting harder and harder to ensure your content is being seen by the people that matter most — your target audiences! To continue to gain exposure and rise above the …
Group of teenagers using mobile phones (Getty Images) An unfiltered look at colleges through filtered Instagram photos When Jackson Barnett, 19, began applying to colleges, he realized he was going to have a problem. Not only was it difficult for the son of two high school teachers to afford applying to many colleges, but the Alabama teen didn’t have the …
As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing …
So you have this great business idea, your mom likes it, your friends like it, and hey, a subset of people you don’t know even like it. You’ve spread word about it through your network—and their networks—and have received a positive response. You’ve even conducted some market research and held focus groups. In other words, you’ve validated your idea. From …
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone …
The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and …
Image via Mary Helen Cochran Library via Flickr Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience. …
Storytelling is central to everything around us, but as social media marketers, we tend to put them in the backseat and let our agenda ride shotgun. I love a good story. I even love a bad story. I’ve seen Timecop more times than I care to admit…okay, it’s seventeen. Stories have an amazing ability to make us feel connected to …
