What is the State of Content Marketing for 2015?

mydigibrand Content Marketing, Digital Marketing, Social Media Leave a Comment

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing …

Personal Branding on LinkedIn: 10 Mistakes to Avoid

mydigibrand LinkedIn, Personal Branding, Social Media Leave a Comment

LinkedIn is a fantastic online business networking platform for professionals. It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users. From day one it was set up for the express purpose of ¬†providing an easy to use portal to exchange …