Below you'll find a list of all posts that have been tagged as “digital branding”
As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing …
When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money …
We all know that images are compelling. The growth of visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
