Below you'll find a list of all posts that have been categorized as “Marketing”
When it comes to websites, you’ll agree with me that WordPress is one of the most popular choices for content marketers and bloggers like us. I use it and many of the most successful marketers, bloggers, and business owners I know use it, too. In fact, the usage statistics for WordPress might surprise you. They certainly surprised me. Here’s an …
As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …
When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape. First, the statistics LinkedIn has 330+ million members. That’s a potential of 330+ million authors and the same number of potential readers. Not even the …
When Google+ was launched there were mixed reactions. The responses ranged from people with social media fatigue who thought “not another social network! “. There were also those curious personalities who said “I wonder if Google will offer a true competitor for Facebook?” As Google watched the rapid rise of Facebook, Twitter and the social web, it realised that it …
