When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money …
47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount …
3 Ways To Double Website Traffic From Social Media
If you are building a social audience to generate more website traffic, are you sure you’re social content meets this objective? There is a balance to optimizing your content on social media to double traffic to your site. It’s both an Art and Science. Here are 3 ways to double your website traffic from social media… 1. Share Your Content …
Facebook is testing DeepFace, a face recognition program that is 97.5 per cent accurate
DeepFace uses technology developed by an Israeli company face.com, which Facebook bought in 2012 (Source: Getty) Facebook wants to increase revenue by encouraging engagement, so it has invented DeepFace, a feature with a sinister name and the ability to recognise and tag a face in a photo with an accuracy rate of 97.25 per cent. This isn’t taking place in …
8 Reasons to Consider Marketing with Google+
When Google+ was launched there were mixed reactions. The responses ranged from people with social media fatigue who thought “not another social network! “. There were also those curious personalities who said “I wonder if Google will offer a true competitor for Facebook?” As Google watched the rapid rise of Facebook, Twitter and the social web, it realised that it …
5 Simple Steps to Marketing your Blog’s Content with Social Media
A blogger needs to develop the skills of a drug dealer, a teacher and a chef . The drug dealers make their product so good that after giving away their first free sample, their customers come back with the cash. They are savvy businessman, they know that if they give away something for free that they will develop loyal customers. …
How to Integrate Email and Social Media to Increase Engagement
Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …
Developing A Facebook Strategy
Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few are making the most of the platform. “Companies often have no strategy and no help from a professional person,” he said. “They just think, okay, if my son can do it then we can do it.” But ElAhmad, who runs in-house social media …
How Important is Social Media Engagement in Overall SEO?
Remember when people got excited because they had 100 followers in Twitter? I joined in 2007, when Twitter was still in the nest, so to speak. It was really FUN then because I actually knew all of my followers and we had great conversations every day. I loved it. Then along came the marketers, and I soon started to look …
Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet
So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards. But if you’re new to social media marketing figuring out which of these sites are right for you, and …