MyDigiBrand’s Small Business Social Media Objectives

mydigibrand Business Tips, Digital Marketing, engagement, Facebook, instagram, Marketing, Online Brand, Online Branding, online marketing, Social Media, Social Media Marketing Leave a Comment

As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …

Your Social Media Success Toolkit: 10 Must-Have Resources

mydigibrand Digital Marketing, Facebook, Social Media, twitter, YouTube Leave a Comment

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s …

Facebook is testing DeepFace, a face recognition program that is 97.5 per cent accurate

mydigibrand Facebook, Social Media Leave a Comment

DeepFace uses technology developed by an Israeli company face.com, which Facebook bought in 2012 (Source: Getty) Facebook wants to increase revenue by encouraging engagement, so it has invented DeepFace, a feature with a sinister name and the ability to recognise and tag a face in a photo with an accuracy rate of 97.25 per cent. This isn’t taking place in …

The Facts and Figures about the Power of Visual Content – Infographic

mydigibrand Digital Marketing, Facebook, Infographic, Social Media, Visual Content Leave a Comment

We all know that images are compelling. The growth of  visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and …

Developing A Facebook Strategy

mydigibrand Digital Marketing, Facebook, Online Brand, Social Media 2 Comments

Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few are making the most of the platform. “Companies often have no strategy and no help from a professional person,” he said. “They just think, okay, if my son can do it then we can do it.” But ElAhmad, who runs in-house social media …