Below you'll find a list of all posts that have been tagged as “branding”
By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and attention from others, but its main commodity is content. Exchanging content, therefore, is the way to attain social currency, andthat …
As one of the leading creative agencies in Manchester we are well aware that there has been a huge buzz around social media over the last few years, especially as a digital marketing tool for small businesses. Conventional wisdom would have us believe that every business should be using social media, with a presence on Facebook, Twitter and LinkedIn as …
Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Follow these steps to help you pick the …
Imagine social media is a bookstore and your brand one of a hundred books sitting on a shelf, waiting to attract passing browsers. Only that’s just it- you can’t afford to wait. Just like books, every brand has its own story to tell and engaging customers in your brand story is one of the most powerful things you can do. Social …
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …
It should be your prime objective to make your customers look awesome on social media. If you succeed in doing this, your customers will reward you richly. There’s no denying that your customers are all-important and they hold the keys to making your company more successful. It is assumed that your customers already understand your brand’s value and popularity. Your …
Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few are making the most of the platform. “Companies often have no strategy and no help from a professional person,” he said. “They just think, okay, if my son can do it then we can do it.” But ElAhmad, who runs in-house social media …
