How to Use Marketing Automation Correctly

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Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …

5 Simple Steps to Marketing your Blog’s Content with Social Media

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A blogger needs to develop the skills of a drug dealer, a teacher and a chef . The drug dealers make their product so good that after giving away their first free sample, their customers come back with the cash. They are savvy businessman, they know that if they give away something for free that they will develop loyal customers. …

5 Quick and Easy Ways to Use Social Media to Build Your Email List

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Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …

How to Integrate Email and Social Media to Increase Engagement

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Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …

Developing A Facebook Strategy

mydigibrand Digital Marketing, Facebook, Online Brand, Social Media 2 Comments

Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few are making the most of the platform. “Companies often have no strategy and no help from a professional person,” he said. “They just think, okay, if my son can do it then we can do it.” But ElAhmad, who runs in-house social media …

4 Ways to Find Your First Customer

mydigibrand Business Tips, Digital Marketing 2 Comments

Every small business faces an undeniable challenge in the early days. No matter how innovative the product or service is, customers can’t buy it unless they know about it. For a new business with limited resources, shouting from the rooftops may be the only affordable way to reach the mass consumer market. Businesses can use social media or send out …

What are the Benefits of Social Media Marketing?

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Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while …

Marketing on Instagram Gains Steam with Major Brands

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New research from Simply Measured shows that Instagram has matured into a valuable marketing platform for businesses, with roughly 86 percent of all major brands now managing an Instagram account and 42 percent of the Interbrand 2014 Top 100 Brands boasting more than 100,000 followers. According to Simply Measured’s “Q4 2014 Instagram Study,” marketing on Instagram has normalized among major …

The Top Five Social Media Marketing Mistakes and How to Fix Them

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Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that …