Below you'll find a list of all posts that have been tagged as “social media”
The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO 10 Things I’ve Learned …
When you’re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You’ve been told time and time again that responding to everything is a best practice for growing your following. Plus, since you probably don’t have that many people tweeting at you anyway, responding doesn’t take much time. And, …
The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and …
“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s …
When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money …
Storytelling is central to everything around us, but as social media marketers, we tend to put them in the backseat and let our agenda ride shotgun. I love a good story. I even love a bad story. I’ve seen Timecop more times than I care to admit…okay, it’s seventeen. Stories have an amazing ability to make us feel connected to …
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount …
If you are building a social audience to generate more website traffic, are you sure you’re social content meets this objective? There is a balance to optimizing your content on social media to double traffic to your site. It’s both an Art and Science. Here are 3 ways to double your website traffic from social media… 1. Share Your Content …
Here’s a bold statement: Your business doesn’t have to rely on the internet to succeed! There, I said it. And you’re probably asking how you can build your business without the internet. I’m not saying get rid of your website or social media accounts. That would be crazy! I’m saying that you should be working just as hard to build your company …
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’ users share most frequently? In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the …
