Below you'll find a list of all posts that have been tagged as “social media”
Are you looking to align your brand with current trends relevant to your audience? If so, its time to start creating memes! Memes are a great way to generate immediate reaction and make your brand a viral sensation. So, here’s how to use memes to enhance your marketing campaigns… 1. Select the Right Image Selecting the correct image is critical when developing …
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true. When creating a marketing campaign delivered through any media, you must… Identify …
oming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. 1. Groundbreaking Unless you invented the smartphone or something …
If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts. While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become …
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of …
We all know that images are compelling. The growth of visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and …
Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users, Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …
When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape. First, the statistics LinkedIn has 330+ million members. That’s a potential of 330+ million authors and the same number of potential readers. Not even the …
