Below you'll find a list of all posts that have been categorized as “Digital Marketing”
As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing …
The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO 10 Things I’ve Learned …
So you have this great business idea, your mom likes it, your friends like it, and hey, a subset of people you don’t know even like it. You’ve spread word about it through your network—and their networks—and have received a positive response. You’ve even conducted some market research and held focus groups. In other words, you’ve validated your idea. From …
There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone …
When you’re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You’ve been told time and time again that responding to everything is a best practice for growing your following. Plus, since you probably don’t have that many people tweeting at you anyway, responding doesn’t take much time. And, …
The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and …
“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s …
Image via Mary Helen Cochran Library via Flickr Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience. …
When we started working on AdEspresso, one of my biggest concerns was that small to medium size businesses were not yet ready for it. And I don’t mean ready for an alternative to Facebook’s Ads Manager but for advertising on Facebook at all. Most users saw the new social media advertising channel as something for big brands to spend money …
Storytelling is central to everything around us, but as social media marketers, we tend to put them in the backseat and let our agenda ride shotgun. I love a good story. I even love a bad story. I’ve seen Timecop more times than I care to admit…okay, it’s seventeen. Stories have an amazing ability to make us feel connected to …
