Below you'll find a list of all posts that have been categorized as “Digital Marketing”
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount …
If you are building a social audience to generate more website traffic, are you sure you’re social content meets this objective? There is a balance to optimizing your content on social media to double traffic to your site. It’s both an Art and Science. Here are 3 ways to double your website traffic from social media… 1. Share Your Content …
Twitter is about making news, information and content flow across the social web. It is loved by politicians, often used badly by celebrities and is a bloggers best friend. Twitter is often misunderstood as it has a funny name, can be seen as trivial (only 140 characters) and available in boring mono-media (text only). Scratch its surface and start to …
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’ users share most frequently? In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the …
Are you looking to align your brand with current trends relevant to your audience? If so, its time to start creating memes! Memes are a great way to generate immediate reaction and make your brand a viral sensation. So, here’s how to use memes to enhance your marketing campaigns… 1. Select the Right Image Selecting the correct image is critical when developing …
Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer …
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true. When creating a marketing campaign delivered through any media, you must… Identify …
oming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. 1. Groundbreaking Unless you invented the smartphone or something …
If the last decade has shown us anything, it’s that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts. While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become …
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it that when you post a link to your blog on Facebook or Twitter, the only feedback you get is the sound of …
