Below you'll find a list of all posts that have been categorized as “Social Media”
Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while …
New research from Simply Measured shows that Instagram has matured into a valuable marketing platform for businesses, with roughly 86 percent of all major brands now managing an Instagram account and 42 percent of the Interbrand 2014 Top 100 Brands boasting more than 100,000 followers. According to Simply Measured’s “Q4 2014 Instagram Study,” marketing on Instagram has normalized among major …
As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks Will Emerge Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great …
Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that …
With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these “secret sauce” formulas for better social media marketing. Social Media as a Research Tool Use social media as your research …
