Below you'll find a list of all posts from March, 2015
We all know that images are compelling. The growth of visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and …
Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users, Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to …
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small business side of social media marketing. Now imagine achieving social media success when the brand you’re trying to promote is you. Personal branding on social media is a topic we’d …
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …
When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape. First, the statistics LinkedIn has 330+ million members. That’s a potential of 330+ million authors and the same number of potential readers. Not even the …
IMAGE: Getty Images Whether you’re hiring a social media manager, trying to learn how to leverage international social networks, or finally starting to unravel why your Facebook page isn’t as active as it should be, one thing’s certain: Someone always has advice on how to use social media. It seems like there are more quips, pieces of advice, and warnings …
Imagine social media is a bookstore and your brand one of a hundred books sitting on a shelf, waiting to attract passing browsers. Only that’s just it- you can’t afford to wait. Just like books, every brand has its own story to tell and engaging customers in your brand story is one of the most powerful things you can do. Social …
Is the Force with you as you’re leading your team or company? Maybe you look up to modern leaders like Warren Buffet, Angela Merkel, the Dalai Lama or even Bono for examples on how to inspire teams, energize followers, and achieve great success. But lessons on leadership can be found in less obvious places too. With my tongue firmly planted …
When Google+ was launched there were mixed reactions. The responses ranged from people with social media fatigue who thought “not another social network! “. There were also those curious personalities who said “I wonder if Google will offer a true competitor for Facebook?” As Google watched the rapid rise of Facebook, Twitter and the social web, it realised that it …
