Life has become complicated. In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping …
Social Media for Small Business
Do you ever wonder how your competitors are generating so many leads? Over 96% of small businesses agree that social media is an absolute necessity when it comes to advertising and lead generation. Many small businesses utilize social media as a large component of their advertising, as it uses a limited budgets. In a world of digital marketing, social media …
7 Tools to Spruce Up Your Social Media Content Strategy in 2016
Which is only to say, even a good social media strategy starts with content. But with Americans consuming more content than ever, and impending downward trends like Content Shock, it’s getting harder and harder to ensure your content is being seen by the people that matter most — your target audiences! To continue to gain exposure and rise above the …
10 tips for choosing the perfect domain name
Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Follow these steps to help you pick the …
MyDigiBrand’s Small Business Social Media Objectives
As a boutique digital marketing firm that focuses and specializes in creating powerful and engaging online brands for startups, entrepreneurs and small businesses, we’re often asked what the purpose and benefits of a social media strategy is for our clients, as well as what can they expect from their online brand. Many of our clients have heard of Facebook and …
How To Optimize Your Site With GZIP Compression
Compression is a simple, effective way to save bandwidth and speed up your site. I hesitated when recommending gzip compression when speeding up your javascript because of problems in older browsers. But it’s the 21st century. Most of my traffic comes from modern browsers, and quite frankly, most of my users are fairly tech-savvy. I don’t want to slow everyone …
8 Compelling Reasons Why You Should Be Using Social Media
If you still aren’t convinced and your business hasn’t started using social media yet, here are 8 compelling reasons to do so. As a business, understanding your target audience and their motivation to follow you on social media is key in determining how to best connect with, and grow your audience. Knowing your own USPs and understanding your customers well, …
19 Reasons Why Your Business Should Be Writing a Blog
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging. Why Should I Start a …
How to Manage Your Appointment Settings (Bookly)
If MyDigiBrand included appointment setting functionality on your website using Bookly, then you have the ability to manage and update your appointment settings at any time. Appointment setting functionality allows your website visitors to schedule an appointment with you and/or your staff, as well as make full/partial payment for that appointment via a premium (paid) third party tool called Bookly. …