Below you'll find a list of all posts that have been categorized as “Social Media”
Storytelling is central to everything around us, but as social media marketers, we tend to put them in the backseat and let our agenda ride shotgun. I love a good story. I even love a bad story. I’ve seen Timecop more times than I care to admit…okay, it’s seventeen. Stories have an amazing ability to make us feel connected to …
Creating a successful social media presence is one of the most important elements to branding your business online. As recent statistics show, social networking is now the top online activity in the U.S. With users spending more than 37 minutes per day on social media, making quality connections is more important than ever before. But it’s not just the amount …
If you are building a social audience to generate more website traffic, are you sure you’re social content meets this objective? There is a balance to optimizing your content on social media to double traffic to your site. It’s both an Art and Science. Here are 3 ways to double your website traffic from social media… 1. Share Your Content …
Here’s a bold statement: Your business doesn’t have to rely on the internet to succeed! There, I said it. And you’re probably asking how you can build your business without the internet. I’m not saying get rid of your website or social media accounts. That would be crazy! I’m saying that you should be working just as hard to build your company …
Twitter is about making news, information and content flow across the social web. It is loved by politicians, often used badly by celebrities and is a bloggers best friend. Twitter is often misunderstood as it has a funny name, can be seen as trivial (only 140 characters) and available in boring mono-media (text only). Scratch its surface and start to …
DeepFace uses technology developed by an Israeli company face.com, which Facebook bought in 2012 (Source: Getty) Facebook wants to increase revenue by encouraging engagement, so it has invented DeepFace, a feature with a sinister name and the ability to recognise and tag a face in a photo with an accuracy rate of 97.25 per cent. This isn’t taking place in …
Are you looking to align your brand with current trends relevant to your audience? If so, its time to start creating memes! Memes are a great way to generate immediate reaction and make your brand a viral sensation. So, here’s how to use memes to enhance your marketing campaigns… 1. Select the Right Image Selecting the correct image is critical when developing …
Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. In fact, if you’re a local or small business, you can no longer …
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true. When creating a marketing campaign delivered through any media, you must… Identify …
oming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. To help you avoid common clichés, we’ve put together a list of words to avoid using, (some of which can actually repel customers), and potential replacements. 1. Groundbreaking Unless you invented the smartphone or something …
