3 Ways Social Media and SEO Can Work Together

mydigibrand Blogging, Digital Marketing, Search Engine Optimization, Social Media Leave a Comment

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette, has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO 10 Things I’ve Learned …

How To Start A Blog When You Have Absolutely No Audience

mydigibrand Blogging, Business Tips, Content Marketing, Digital Marketing, Social Media Leave a Comment

So you have this great business idea, your mom likes it, your friends like it, and hey, a subset of people you don’t know even like it. You’ve spread word about it through your network—and their networks—and have received a positive response. You’ve even conducted some market research and held focus groups. In other words, you’ve validated your idea. From …

Squarespace vs WordPress – Which one is better? (Pros and Cons)

mydigibrand Business Tips, WordPress Leave a Comment

WordPress is the most popular content management system in the world, but it is not the only option. There are other platforms that can help you build your website. Recently, one of our users asked us to to compare Squarespace vs. WordPress because they were seeing a lot of Squarespace commercials on TV. In this article, we will compare Squarespace …

How to Unleash the Power of Content

mydigibrand Content Marketing, Digital Marketing, Social Media Leave a Comment

There is a war going on but you maybe haven’t noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares. The Web landscape has provided the means for everyone …

Someone Mentioned You on Social Media. Should You Respond? [Flowchart]

mydigibrand Business Tips, Digital Marketing, Social Media Leave a Comment

When you’re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You’ve been told time and time again that responding to everything is a best practice for growing your following. Plus, since you probably don’t have that many people tweeting at you anyway, responding doesn’t take much time. And, …

WordPress vs Weebly – Which one is better? (Comparison)

mydigibrand Business Tips, WordPress Leave a Comment

Are you trying to decide between WordPress vs Weebly to build your site? WordPress is a popular choice and powers 23% of all websites on the internet, but Weebly is another solution that allows you to build your website, blogs, and eCommerce stores. If you are wondering what’s the difference between Weebly and WordPress, then you are in the right …

Everything You Need To Know About The Google-Twitter Partnership

mydigibrand Google, twitter Leave a Comment

Google and Twitter are back together (again). In early February, the news broke that Google and Twitter had reached an agreement that will provide Google full access to Twitter’s stream. Although we don’t know all the details, we can make a few clear statements plus some assumptions about what’s ahead for the world of search and social. What Does Google …

Social Media Marketing World: 8 Key Social Media Trends for 2015

mydigibrand Business Tips, Content Marketing, Digital Marketing, Social Media Marketing 1 Comment

The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and …

Your Social Media Success Toolkit: 10 Must-Have Resources

mydigibrand Digital Marketing, Facebook, Social Media, twitter, YouTube Leave a Comment

“A determined soul will do more with a rusty monkey wrench than a loafer will accomplish with all the tools in a machine shop.” ~Robert Hughes Hughes is right on the money. Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s …

Why Content Marketing And Social Media Are Your Most Powerful SEO Weapons

mydigibrand Content Marketing, Digital Marketing, Search Engine Optimization, SEO Leave a Comment

Image via Mary Helen Cochran Library via Flickr Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical t’s are crossed and i’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience. …