Below you'll find a list of all posts from February, 2015
In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts. Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across …
Every small business faces an undeniable challenge in the early days. No matter how innovative the product or service is, customers can’t buy it unless they know about it. For a new business with limited resources, shouting from the rooftops may be the only affordable way to reach the mass consumer market. Businesses can use social media or send out …
A 2013 survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing its praises. And 88 percent of the more than 1,000 U.S. respondents said negative reviews affected their purchasing decisions. This evidence points to a pretty jarring conclusion: Bad reviews can really hurt your bottom line. One of the most …
So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards. But if you’re new to social media marketing figuring out which of these sites are right for you, and …
(Bloomberg) — Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the …
Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company. According to Hubspot, 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses, while …
New research from Simply Measured shows that Instagram has matured into a valuable marketing platform for businesses, with roughly 86 percent of all major brands now managing an Instagram account and 42 percent of the Interbrand 2014 Top 100 Brands boasting more than 100,000 followers. According to Simply Measured’s “Q4 2014 Instagram Study,” marketing on Instagram has normalized among major …
As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor. 1. Niche Social Networks Will Emerge Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great …
Social media marketing is still the hot topic in town. But even large businesses with expert marketers on the job make rookie mistakes when it comes to social media. Here are the top five social media marketing mistakes that you need to watch out for. #1. Using the wrong metrics When people are forced to deal with a subject that …
