Just G Wagons is a classified listing site for only Mercedes G-Class SUV vehicles. The client, Just Auto Media, developed a strategy to redesign how automotive advertising was done for high end, luxury vehicles. As part of that strategy, the client has several brands that specialize in marketing specific vehicles. The client came to MyDigiBrand to develop and launch its first site, Just G Wagons.
The client wanted the site to be modern, elegant and representative of the high end, luxury vehicles that it lists. He wanted the experience to be unique in its simplicity – no frills, no garble, just some basic information and with a lot of listings of the specific vehicles. The listings also had to be unique to the vehicle itself, prompting for information that only that would only pertain to that specific vehicle.
MyDigiBrand created a custom WordPress website that was both SEO (search engine optimization) and mobile/tablet friendly. We incorporated a powerful listing tool that allowed people to register, post listings, and select from a variety of listing packages. We then included robust search features, allowing site visitors to search for vehicles based on price, location, body style, listing type, and map. Finally, MyDigiBrand wrapped a branded and engaging social media strategy around the site, allowing the client to maximize it’s reach by sharing the vehicle images across all of the major social media network such as Facebook, Twitter, Instagram and Tumblr.