Hydrobabe is the Carlsbad, California company that created the innovated Paddle Purse, the waterproof backpack that allows you to keep your essentials with you when your paddling. Hydrobabe is a relatively new, family owned business. Having developed the idea for the Paddle Purse several years ago, the company came to MyDigiBrand when they were ready to start marketing and selling their product. But first, they needed a website and social media presence!
Being a startup, Hydrobabe was obviously budget conscious. Fortunately, they were able to take advantage of one of MyDigiBrand’s pre-made, custom WordPress websites to help keep their cost low. MyDigiBrand swapped out the images, added their text, and configured their online store. In less than 2 weeks, Hydrobabe had a powerful, engaging and informative online presence where their customers could go and purchase the Paddle Purse!
In addition to creating the Hydrobabe website, MyDigiBrand also developed their social media strategy. We created and branded their social media profiles so that the Hydrobabe brand was clear and consistent across all of the major social media platforms, including Facebook, Twitter, Instagram and more. MyDigiBrand then posted and managed Hydrobabe’s social media presence for them, building and engaging their followers to help establish Hydrobabe’s online reputation and credibility. Within ten (10) days of starting, Hydrobabe started receiving offers from industry publications to feature their Paddle Purse in their publications!
NOTE: MyDigiBrand also provided Hydrobabe with professional product and action photos for their website through our sister company, Jerry Roxas Photography (www.jerryroxas.photography).