Fotility is a freelance photographer based in San Diego, California. Although an amateur photographer (he just took up photography as a hobby in June 2015), the client is very passionate about it and envisions himself forming a business around his hobby in 2016. For this reason, he wanted to quickly establish himself with a reputable online brand in advance of formally launching his business next year. He wanted the brand to demonstrate his skills, provide samples of his work, have a substantial following, and portray him as a seasoned photographer in a very competitive industry. Smart thinking!
MyDigiBrand designed a custom WordPress website for Fotility that contains photo galleries of all the different genres of photography the client wanted to be involved in. In addition, MyDigiBrand provided an easy and self sufficient way for the client to post new photo galleries to his website, allowing it to be constantly updated as his skills improved. We also incorporated his Instagram feed onto the home page of the website, so that site visitors would constantly see new images he was creating. MyDigiBrand also developed and wrapped a powerful and engaging social media strategy around the Fotility website, including Facebook, Twitter, Instagram, Pinterest and more. To get things started, MyDigiBrand was charged with managing the social media strategy through 2015, to ensure the client was getting the proper exposure and following prior to launching his business in 2016.