Just Auto Media (“JAM”) is a boutique firm that specializes in marketing the sale of high end, luxury automobiles. JAM has multiple brands that include Just911s (Porsche 911s), JustBentleys (Bentley), JustFerraris (Ferraris), JustGWagons (Mercedes G-Class SUVs), JustLambos (Lamborghinis) and JustRollsRoyce (Rolls Royce). Each of their brands are focused on becoming the premier source for buying and selling their respective vehicles, with JAM being the parent holding company. MyDigiBrand not only built the corporate website for JAM, but has also been contracted to develop each of their specific brand websites. For the corporate site, the client wanted a very simple, elegant, clean look and feel that demonstrated its focus on high end, luxury vehicles. JAM didn’t want the site to be overwhelming… they just wanted the site to portray what they specialized in, and then drive traffic to each associated brand.
MyDigiBrand created a custom WordPresss website that incorporated and was consistent with JAM’s brand colors and design. The design objective was to ensure that all site visitors would recognize that each brand (and website) was related and associated with JAM. MyDigiBrand delivered this message through the use of common themes, colors and logos. The parent company is represented on all sites with the color red, while all brands are represented in white on black. This color theme is carried through even on the images that are displayed on each of JAMs websites. For the corporate website, the content and message was kept simple, with the primary attention being driven to the individual brand sites.
Lastly, MyDigiBrand wrapped a consistent, powerful and engaging social media strategy around not only JAM, but all of its brands as well. To minimize the amount of effort needed to manage so many different social profiles (Facebook, Twitter, Instagram, Pinterest, etc. for EACH brand), MyDigiBrand created automated processes that would keep each of the social media profiles in sync.