Below you'll find a list of all posts that have been categorized as “Email Marketing”
When it comes to websites, you’ll agree with me that WordPress is one of the most popular choices for content marketers and bloggers like us. I use it and many of the most successful marketers, bloggers, and business owners I know use it, too. In fact, the usage statistics for WordPress might surprise you. They certainly surprised me. Here’s an …
Platforms come and go, sure. But one thing that’s stayed in use since the early Internet days is email. Email is here to stay and its continued relevance has allowed many businesses to use it for marketing purposes. The question is, however, does email marketing actually work? How many sites have you visited recently that have asked for your email address? A …
Marketing automation can’t be described as a new concept anymore. It would be more accurate to say it’s a difficult undertaking because automating anything requires precision and constant maintenance. But it’s not impossible to use this strategy effectively. The fact that marketing automation is no longer a new, mysterious technology provides small businesses with the one resource they need to …
Email marketing is huge and likely will be for many years to come. In fact, in Salesforce Marketing Cloud’s recently released 2015 State of Marketing Report, 73 percent of 5,000 marketers agreed that email marketing is core to their businesses and 60 percent went so far as to say that it was a “critical enabler” of their products and services, …
Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it’s difficult to keep up. However, social media has become an essential element of online marketing. In fact, you may be tempted to believe that email marketing is passé. …
